Case study

How Hotel Hermitage
tripled its last-minute direct bookings.

A real story of operational transformation: from an overwhelmed front desk to a direct channel that runs on its own, 24 hours a day.

Last-minute bookings26→0per month, from their own website

Website revenue€127k→€300kdoubled in a few months

Response times−0%vs human reception

The scenario

The problem before AiDA.

Before

An overwhelmed front desk.

Lost conversionsBusy lines, after-hours requests left unanswered, hot leads cooling down while they wait.
Recruiting difficultiesFinding multilingual staff for night shifts, holidays and seasonal peaks is increasingly expensive.
Operational stressA team overwhelmed by recurring questions, with no time for the guests who really need it.

After AiDA

A direct channel that runs on its own.

Multichannel 24/7 in 25 languagesCalls, emails and messages covered without interruptions, a reply in seconds, in any language.
Natural voice, human experienceAdvanced voice technology that makes the guest feel they're on the phone with a person, not a bot.
Dashboard integrated with the PMSConversations, leads and bookings in one place, synced with the booking engine and property system.

“For Italian hospitality, AiDA represents a true gentle revolution.”

Gaetano AvaglianoDirector, Hotel Hermitage

The numbers

AiDA's results at Hotel Hermitage.

Last-minute direct bookings growth+0%in a few months on their own website channel.

After-hours conversations0%of total traffic handled

Response times−0%vs human reception

Automated conversations0%without human intervention

How it happened

Four steps, three months.

Week 1
Onboarding & training AiDA
We gather rates, FAQs, tone of voice. We configure AiDA with the PMS and the booking engine.
Week 2
Live testing & calibration
AiDA replies in shadow mode, we refine the answers together with the reception.
Month 1
Multichannel go-live
Voice + email + WhatsApp active 24/7. After-hours requests stop evaporating.
Month 3
Measurable results
Last-minute direct bookings tripled, website revenue doubled.

ROI Calculator

How much would AiDA bring to your hotel?

Drag the parameters below: the calculation updates in real time. It is an estimate based on assumed improvements to the direct channel, not a guaranteed result.

Your data

Number of rooms50rooms

ADR (average rate)€150

Current occupancy65%

% direct bookings25%

The model applies an estimated improvement to occupancy and direct-channel conversion, capped at realistic levels (max 95% occupancy, 100% direct), projecting the additional monthly and annual direct revenue. It is a projection, not tracked data.

Estimated additional direct revenue

per month+€10,530

annual projection (estimate)+€126,360

Current direct€36,563/month

Direct with AiDA€47,093/month

I want these numbers for my hotel

Indicative estimate, real results depend on volumes, active channels and AiDA configuration.

Who chose AiDA

Press & media

They talk about AiDA.

The Italian press covers the AI Receptionist that's reshaping the hotel front desk.

Featured

la Repubblica

13.04.2026·Hospitality · AI

AI in support of hoteliers

“A digital receptionist that replies in seconds and frees staff from repetitive requests.”

Repubblica describes AiDA as a digital receptionist for hotels: voice, web, WhatsApp, email and channel manager in a system that replies in seconds and supports the reception's work.

Read the article